Important reasons for replacing on-board navigation
Why do many car owners replace the navigation of the original car when they buy a new car? Why does the navigation of the original car still suck at a high price? Can't they directly install a map of XX brand?
Related to generation change
A car generally takes 3 to 5 years from development to market, and the hardware of the car has been confirmed in this cycle. Therefore, the mobile phone can be changed from a 5S to a 6p every year, and the app can be greatly updated every month. However, it is difficult to greatly change the on-board navigation system, and the replacement of the car must be used all the time.
Navigation function is often integrated into the system as a part of vehicle multimedia system. If you need to upgrade the navigation system, you often need to make some adjustments to other functions. Therefore, even if the model is changed in the medium term, the change navigation actually changes the whole multimedia system. It is necessary to touch the adjustment of the parts supply chain. The action is large. There are updates every day. The new car cannot be released every day. I believe that not many manufacturers are willing to give themselves too much trouble for an update and change. Therefore, the replacement cycle of the original vehicle navigation is actually very slow.
Interest issues
The reason why we think the original car navigation is very bad is because of a comparison, which comes from mobile navigation. Take Gaode and Baidu, the two largest users in China, for example. They have professional experience and have special map collectors and system development teams. Electronic map is a very complicated system project. Therefore, compared with automobile enterprises, the investment and research strength of professional large companies in electronic map are far from comparable. The map is the whole content for Gaode and Baidu. For car enterprises, it is only a function on the car, and the cost budget is very tight. It is impossible to form a large team to complete their own map construction. We can see the degree of mutual attention.
Article source: Jiangmen vehicle navigator http://aeaholdings.com.cn
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